On Amazon, optimizing the visibility and conversion of your products is crucial for success. Two key metrics you should monitor and improve are the Click-Through Rate (CTR) and the Conversion Rate (CR). Here's why they matter and how they can impact your sales. 1. Click-Through Rate (CTR) on Amazon The Click-Through Rate (CTR) measures how often users click on your product after seeing it in Amazon's search results. It is calculated by dividing the number of clicks your product receives…