The Importance of Two Metrics in Amazon Product Listings

On Amazon, optimizing the visibility and conversion of your products is crucial for success. Two key metrics you should monitor and improve are the Click-Through Rate (CTR) and the Conversion Rate (CR). Here's why they matter and how they can impact your sales. 1. Click-Through Rate (CTR) on Amazon The Click-Through Rate (CTR) measures how often users click on your product after seeing it in Amazon's search results. It is calculated by dividing the number of clicks your product receives…

Read more

Account Health Management: How We Assess Your Account and Keep It Healthy

At Appeals Doctor, we understand the importance of maintaining a healthy account for your online business on Amazon. In fact, this is our flagship service. Our Account Health Management service is designed to constantly assess the health of your account, appeal any issues that arise, and provide you with the tools and strategies needed to keep it in top condition. Our account health specialists with years of experience are best set to help you keep yours at optimum health. Account…

Read more

How to Protect Your Online Reputation on amazon

In the digital age, online reviews wield immense power, influencing consumer decisions and shaping the reputation of businesses. However, not all feedback is accurate or fair. What happens when a customer leaves a negative review that's based on falsehoods or exaggerations? Here's how you can effectively address negative feedback and safeguard your online reputation: Evaluate the Review: Carefully examine the review to identify inaccuracies or false claims. Look for specific details you can disprove. Gather Evidence: Collect any documentation that…

Read more

Amazon Listing Violations: How to Avoid and Resolve Them

Violating Amazon’s listing policies can have severe consequences for sellers, including having their products removed from the platform and even facing account suspension. It’s crucial for sellers to understand these policies and ensure their listings comply with them. Common Amazon Listing Violations Inaccurate Product Information: Providing incorrect or misleading information about a product, such as its features, condition, or compatibility. Intellectual Property Infringement: Selling products that infringe on trademarks, copyrights, or patents. Restricted Products Policy Violations: Selling products that are…

Read more

Mastering A-to-Z Claims on Amazon: A Comprehensive Guide for Sellers

As an Amazon seller, encountering A-to-Z claims is almost inevitable. These claims, initiated by customers for various reasons, can significantly impact your business if not handled properly. Understanding the intricacies of A-to-Z claims and knowing how to navigate them effectively is crucial for maintaining a successful selling journey on Amazon. In this guide, we'll dive into the essentials of handling A-to-Z claims, providing you with actionable strategies to mitigate their impact and protect your seller reputation. What Are A-to-Z Claims?…

Read more

What to Do with Frozen Funds in Your Suspended Amazon Account: A Guide to Disbursement

Facing a suspension on Amazon can be a stressful experience, especially when you have funds left in your account. Whether you've been suspended temporarily or permanently, knowing what to do with the remaining balance is crucial. In this guide, we'll explore your options for disbursement and how to navigate this situation effectively.  Before diving into disbursement options, it's essential to understand why your Amazon account was suspended. Suspensions can occur for various reasons, including policy violations, performance issues, or account…

Read more

How to Start to Sell on Amazon:

Are you considering venturing into the world of e-commerce but unsure where to start? Selling on Amazon can be a lucrative opportunity, but it requires careful planning and execution. Fortunately, with the right guidance, navigating this process can be more manageable than you think. Appeals Doctor can guide you through the steps of starting your Amazon journey, from product selection to launch and beyond. Research and Choose a Product: Identify a niche or product category that interests you and has…

Read more

Four tips to avoid an Amazon related account suspension

For entrepreneurs and businesses, Amazon offers vast opportunities in e-commerce, reaching millions of global customers. Yet, thriving on this platform demands more than mere product listings. Amazon's strict policies and evolving marketplace dynamics require sellers to navigate a complex ecosystem for sustained success. Account suspension poses a significant challenge, risking revenue loss, reputational damage, and even business closure. In this guide, we explore four key strategies to safeguard Amazon accounts and prevent suspension. From policy compliance to proactive customer service,…

Read more

3 easy ways to decide what to sell on amazon

  Are you considering selling on Amazon but unsure where to start? In this guide, we'll explore three straightforward methods to help you decide what products to sell on the platform. Research Popular Categories and Trends: Explore Amazon's bestseller lists to identify popular categories and trending products. Take note of which products are experiencing high sales volumes and which ones are on the rise. For example, you might notice that smart home devices, fitness…

Read more