Are you considering selling on Amazon but unsure where to start? In this guide, we'll explore three straightforward methods to help you decide what products to sell on the platform.
Research Popular Categories and Trends:
Explore Amazon's bestseller lists to identify popular categories and trending products. Take note of which products are experiencing high sales volumes and which ones are on the rise. For example, you might notice that smart home devices, fitness equipment, or eco-friendly products are gaining traction. Additionally, use tools like Jungle Scout or Helium 10 to delve deeper into sales data and market trends. Pay attention to customer reviews to understand what aspects they value most in products and look for areas where you can offer something unique or improved.
Consider Your Interests and Expertise:
Think about your own interests, hobbies, and areas of expertise when deciding what to sell on Amazon. For instance, if you're passionate about fitness, you might consider selling workout gear, nutritional supplements, or yoga mats. If you have a background in technology, you could explore selling gadgets, phone accessories, or smart home devices. By leveraging your passions and knowledge, you can better connect with your target audience and provide valuable insights into your products.
Evaluate Profit Margins and Competition:
Conduct a thorough analysis of potential products to determine their profit margins and the level of competition in the market. Look for products that offer decent profit margins and have manageable competition. For example, you might find that niche products such as organic skincare or specialty kitchen gadgets offer higher profit margins with lower competition compared to more mainstream products. Use tools like AMZScout or SellerApp to analyse competition, estimate profitability, and gather insights on relevant keywords for your product.
In addition to the strategies outlined above, leveraging professional services like Appeals Doctor can significantly streamline your Amazon selling journey. With Appeals Doctor, sellers gain access to expert guidance and support in listing their products and managing pay-per-click (PPC) advertising campaigns. Their specialized knowledge and experience can help optimize product listings, navigate Amazon's complex policies, and maximize visibility through targeted PPC campaigns. By partnering with Appeals Doctor, sellers can not only save time and effort but also increase their chances of success in the competitive Amazon marketplace.