Many businesses have their products listed on Amazon in addition to their own e-commerce sites. However, often these products do not follow best practices for SEO within the marketplace. Adding a proper title, description, images, and other content can make a significant difference. Do you want to achieve good positioning on Amazon to boost your products on the platform? Here are some key elements to consider for gaining visibility on Amazon and increasing the chances of winning the Buy Box, thereby reaching more customers and achieving more conversions.
Key Elements for Improving Amazon Ranking
Product Title
Once you’ve conducted thorough keyword research and know the most relevant terms for your audience, it’s time to add the title to each of your products. Include the keywords you want to rank for and observe how competitors have placed these keywords for reference.
Description
To achieve good indexing, you need to optimize the product description. This is where you inform the user in detail about the product’s characteristics. Amazon provides 2000 characters for the product description, where you should thoroughly explain everything about the product to aid the buyer’s decision-making process.
Include:
- Brand name
- Quantity
- Color
- Size
- Material
- Detailed characteristics
- Usage instructions
Product Image
The main product image appears before the product detail page and influences the CTR. Amazon allows you to add 8 more photos of the product. Ensure the images show what the customer will receive, use clean white backgrounds, and avoid distracting elements.
Reviews and Product Ranking
Customer reviews are crucial for good ranking on Amazon. It’s important to have a minimum number of verified customer reviews to build trust. Aim for a rating above 4 out of 5, especially if it’s based on more than 30 verified reviews. Combining your ranking strategy with Amazon Ads campaigns can help boost results and improve long-term positioning.
Price
Maintain a competitive price for your products to attract users and generate sales. Analyze prices of similar products in your category to get a sense of the competitive landscape.
How Appeals Doctor Can Help
Appeals Doctor can assist you in maintaining good account health, addressing policy violations, and guiding you through the process of reinstatement if needed. Our team of experts can review your cases, identify issues, and help you appeal to Amazon for reinstatement, ensuring your products stay visible and competitive.
